Program Overview

  • Duration

    6 Months (Self-Paced) Program

    Can be done in 6 months

  • Total Courses

    06

  • Total Credit Hours

    36

The Mass Communication program explores the dynamics of mass media, including television, radio, and digital platforms. Students learn about media theory, production, and media effects. Graduates are equipped to work in media organizations, public relations, advertising, and digital media, shaping the messages and media content that influence public opinion and consumer behavior.

SOCIAL SCIENCE FOUNDATIONS AND ANALYTICAL SKILLS:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.


FIELDWORK AND COMMUNITY ENGAGEMENT:

Beyond the theoretical framework, the College of Social Sciences places a significant emphasis on fieldwork and community engagement. Students have opportunities to participate in research projects, engage with local communities, and apply social science concepts to real-world situations. These experiences not only enhance their analytical and research skills but also provide valuable insights into the social sciences field.


CULTURAL DIVERSITY AND SOCIAL ISSUES ACROSS THE GLOBE:

The College of Social Sciences at Hudson Bay University is committed to nurturing cultural diversity and addressing social issues from around the world. Our curriculum integrates social sciences from various cultures and encourages students to explore different societal traditions. Additionally, we offer study abroad programs, international research opportunities, and collaborations with social scientists from diverse backgrounds, enabling students to gain a global perspective on social sciences.

Examine mass communication research methodologies, including surveys, content analysis, and audience research. Analyze the role of research in the field of mass communication and its impact on media practices.


Gain an introduction to visual communication, focusing on the basics of visual design, graphic elements, and visual storytelling. Analyze visual communication concepts, design principles, and the role of visuals in conveying information.


Gain an introduction to mass communication, covering the history, theories, and practices of mass media. Explore media institutions, media effects, and the impact of mass communication on society.


Develop research skills in the field of criminal justice. Learn various methods of data collection, analysis, and interpretation, and apply them to the study of crime and justice.


Analyze the relationship between media and society, focusing on the cultural, social, and political impact of media. Explore media representation, audience studies, and media's influence on society.


Gain an introduction to mass communication theory, covering key theories and models in the field of mass media. Analyze communication models, media effects, and the role of theory in media research.

Cost of Attendance

Tuition Fee Breakdown Cost
UNDERGRADUATE DIPLOMA IN SOCIAL SCIENCES $3,240
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $3,240
WHERE AFFORDABILITY

Meets Opportunity

At Hudson Bay University, we believe in where affordability meets opportunity. Our commitment to accessible education ensures that quality learning doesn't come with a hefty price tag. We open the doors to knowledge, offering students the chance to thrive without the burden of overwhelming tuition fees, empowering them for a brighter future.

Our Eligibility Criteria

Explore HBU’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

High school diploma, GED or equiv. International Education

Credit Hours

36

Course Duration

6 Months (Self-Paced) Program

Courses Offered

06

Mass Communication Research (MAC-121)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To The Research Culture
     Asking Questions About Communication
     Finding, Reading, And Using Research
  In Section 2 of this course you will cover these topics:
     Observing And Measuring Communication Variables
     Designing Valid Communication Research
     Research Ethics And Politics
  In Section 3 of this course you will cover these topics:
     Experimental Research
     Survey Research
     Textual Analysis
  In Section 4 of this course you will cover these topics:
     Naturalistic Inquiry
     Describing Quantitative Data
     Inferring From Data: Estimation And Significance Testing
  In Section 5 of this course you will cover these topics:
     Analyzing Differences Between Groups
     Analyzing Relationships Between Variables

Introduction To Visual Communication (VSC-265)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Getting The Big Picture
     Defining And Solving Design Problems
     Formulating A Design Problem
  In Section 2 of this course you will cover these topics:
     Concept Design
     Selecting Materials: Medium Of Advertisement
     Selecting Manufacturing Processes
  In Section 3 of this course you will cover these topics:
     Configuration Design
     Parametric Design
     Building And Testing Prototypes
  In Section 4 of this course you will cover these topics:
     Design For X: Failure, Safety, Tolerances, Environment
     Human Factors/Ergonomics
     Introduction To Engineering Economics
  In Section 5 of this course you will cover these topics:
     Detail Design
     Projects, Teamwork And Ethics

Introduction To Mass Communication (MAC-303)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     We The People: Media And Communication
     Journalism: Information And Society
     Public Relations
  In Section 2 of this course you will cover these topics:
     Advertising
     Books
     Newspapers
  In Section 3 of this course you will cover these topics:
     Magazines
     The Movies
     Radio
  In Section 4 of this course you will cover these topics:
     Television
     Music And The Recording Industry
     Computers And The Internet Highway
  In Section 5 of this course you will cover these topics:
     Ethics
     Regulation
     Mass Communication Research: From Content To Effects

Media, Culture And Technology (JOU-679)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The Changing Media
     Media And Society
     Books And Magazines
     Newspapers
  In Section 2 of this course you will cover these topics:
     The Recording Industry
     Radio
     Film And Home Video
  In Section 3 of this course you will cover these topics:
     Television
     The Internet
     Public Relations
  In Section 4 of this course you will cover these topics:
     Advertising
     The Communications Infrastructure
     Media Uses And Effects
  In Section 5 of this course you will cover these topics:
     Media Policy And Law
     Media Ethics
     Global Communications Media

Media And Society (MAC-841)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Mass Media And Everyday Life
     Books: Rearranging The Page
     Newspapers: Expanding Delivery
     Magazines: Targeting The Audience
  In Section 2 of this course you will cover these topics:
     Recordings: Demanding Choices
     Radio: Riding The Wave
     Movies: Picturing The Future
  In Section 3 of this course you will cover these topics:
     Television: Changing Channels
     Digital Media: Widening The Web
     Advertising: Motivating Consumers
  In Section 4 of this course you will cover these topics:
     Public Relations: Promoting Ideas
     News And Information: Getting Personal
     Society, Culture Politics: Shaping The Issues
  In Section 5 of this course you will cover these topics:
     Law Regulation: Rewriting The Rules
     Ethics: Placing Responsibility
     Global Media: Discovering New Markets

Introduction To Mass Communication Theory (MAC-901)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Communication Theory
     Assumptions Behind Communication Theories Reality, Knowledge, Values
     Research In Communication
     Introduction And History Of Communication Studies Research: Models And Messages
     Classical Rhetorical Theories
  In Section 2 of this course you will cover these topics:
     Contemporary Rhetorical Theory
     Theories Of Interpersonal Communication
     Theories Of Small Group Communication
     Theories Of Persuasion
     Theories Of Culture And Intercultural Communication
  In Section 3 of this course you will cover these topics:
     The Real World: A Case Study
     Introduction And History Of Mass Communication
     Media Use And The Selective Individual
     Media: A Tool To Meet Our Needs
     Media (Side-) Effects
  In Section 4 of this course you will cover these topics:
     Technology And Social Change: The Interactive Media Environment
     Critical Theories Of How Media Shape Culture, Values, And Perspectives
     Case Study: Application Mass Communication
     Organizational Communication
     Introduction And History Of Public Relations Research
  In Section 5 of this course you will cover these topics:
     Planning, Conducting, And Evaluating The Campaign
     Campaign Message Design
     Building Organizational Relationships And Integrated Marketing
     The Bridgestone/Firestone Recall Image Crisis: A Case Study